Is Your Domain Name SEO Friendly?

3 July 2013


Birmingham: When you first begin an Internet business one of the first items on the list, after you have written your business model, is getting a domain name. In years past it was not as difficult to find a respectable name for your site. Today however, it’s not as easy to get your dot com name. The process of registering a name has developed considerably but the availability for descriptive names is far more difficult. Why is this a problem you may inquire? It’s more of a problem for small and home business sites than it is for bigger companies. The reason is simple and I can sum it up in one word: money.

Bigger companies, particularly public companies have the funding to promote their new sites; therefore they don’t actually want to have names that reflect the type of business they are in. For instance, Go has absolutely nothing to do with the type of business Go Daddy is in. But being the largest register of domain names, GoDaddy can promote on all media levels to get businesses including buying advertising time on the Super Bowl! If you are beginning a home based business on the Internet, you won’t be buying time on television not to mention next year’s Super Bowl.

Okay, where am I going with all of this? You are on a limited budget when you start your business and you must rely on free traffic to your site, as without traffic you have no business. In order to get considerable traffic to your site you will need to have an optimized site. This also has to do with keywords and something called keyword density. You attain this by having your most important keywords dispersed all through your website and your domain name.

Most SEO, search engine optimization, programs first look at the domain name and your major keywords. They look to see if your domain name and site title have any commonality. If they do, your site receives extra points in the SEO algorithm, (a logical step-by-step procedure for solving a mathematical problem in a finite number of steps, often involving repetition of the same basic operation.)

Most SEO programs will always refer back to the domain name and those words which match the dominate keyword phrases that you have selected. When your site is optimized, search engines will lift up your scent, so to speak, and you will have great positioning and placement on searches that have your keywords. All of this amounts to considerable traffic.

Read more: SEO Company in Birmingham

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